Our Business

The Music Business Division spearhead the global expansion of a multifaceted music enterprise. Our endeavors include the strategic planning and production of digital content and packaged software for music and music videos, artist management, fan club administration, concert organization, merchandise production. With a primary focus on artists from Japan and Asia, we cater to a diverse array of genres, ranging from Pop, Rock, and R&B to Hip-Hop, Punk, Idol, K-Pop, and Jazz.

The Animation Division specializes in the planning and co-production of television and theatrical anime. Our business activities encompass the planning and production of packaged software, digital content, publications, events, merchandise, stage performances, and voice actor management, all derived from a single intellectual property (IP). Additionally, we oversee music production for voice actor singers, coordinate global concerts and festivals, and create merchandise.

The Visual Business Division oversees the planning and production of a wide range of domestic video content, encompassing movies, dramas, variety shows, cultural programs, sports coverage, children's programming, stage productions, and virtual YouTuber projects. Additionally, we actively invest in and produce content for the domestic video market, while also acquiring overseas works, primarily movies and TV shows from Europe, the United States, and Asia. Our operations span theatrical releases, package software, streaming services, broadcasting, and promotional activities, providing a comprehensive suite of services across the video content spectrum.

The Music Marketing Division focuses on distributing music to global platforms and conducting domestic sales marketing for CDs. Our strategies include DSP, social media, web media, promotion, and analytics. We also undertake archive projects utilizing historical recordings to rejuvenate catalog offerings. Furthermore, we manage the digital distribution platform "early Reflection," which is dedicated to uncovering emerging talent.

The Animation & Visual Marketing Division specializes in delivering anime and visual content to diverse audiences across multiple platforms.

Within the domestic market, we manage sales and distribution to streaming platforms, broadcasters, and theaters, while also providing promotional and sales support for live viewings and motion pictures. Additionally, we promote and distribute packaged software.

On the international front, we engage in licensing agreements with countries worldwide and promoting content to international audiences.

The LIVE & e-commerce Solution Division specializes in planning, producing, and managing live events across diverse genres, ranging from J-POP and anime to voice actors and singers. We offer comprehensive services, including ticket sales, PR/sponsorship, event planning, production, and merchandise sales, providing a holistic solution for all event needs.

Within our EC Solution Division, we operate multiple EC sites such as "Canime," "moviecan," and "PonyReco+," offering a wide array of merchandise, figures, and packaged software with exclusive bonuses. Utilizing our in-house electronic ticketing app, we efficiently manage ticket sales and events. Moreover, through our international EC site, "PONYCANYON SHOP," we cater to a global audience.

Our Fan Club Division is dedicated to content planning, production, event management, and merchandise development for fan clubs. We also implement unique fan community initiatives, including fan meetings.

The Area Alliance Department embraces the mission of "Revitalizing regions, energizing Japan through the power of entertainment." Our primary focus lies in regional revitalization and branding, utilizing our proficiency in planning, producing, and promoting entertainment content. Through innovative approaches, we showcase the distinctive charm of local areas while fostering sustainable community development.

The harevutai Promotion Section operates a live theater with the mission of "creating life's greatest stage" to cultivate numerous artists who will shape the future.

Located within Hareza Ikebukuro, a landmark in Ikebukuro, "harevutai" is just a 5-minute walk from Ikebukuro Station and can accommodate 500 guests. It boasts top-notch facilities, including the latest sound and lighting equipment, a high-definition 4K LED screen, and a transparent screen enabling CG live performances by VTubers. It also houses an excellent broadcasting room, facilitating global live streaming capabilities. In addition to music concerts, harevutai hosts a diverse array of events such as film screenings, recitation performances, e-sports tournaments, movie premieres, comedy shows, auditions, program recordings, and product launches, catering to a wide spectrum of interests and occasions.